Here’s a message from our CEO
On behalf of Toplane Holdings Limited, I thank you for considering us for your electronic trading partner of choice.
We think of ourselves as one of the world’s best additions to the CFDs and Forex Retail Brokerage industry, but also as a game changing Technology Company designing state-of-the-art electronic trading infrastructures and systems that deliver more than just marketing promises.
After several months of extensive research and Development, we launched a unique best-of-breed Electronic Trading solution suite on September 11th 2008. We broke-even by end of Q1 2009 and since then kept generating fantastic Live Clients feedback which we pride ourselves and our partners for.
Throughout 2009, we validated our disruptive business model, secured our operational/IT infrastructures and geared up to deploy our new solutions (i.e. Asset Management, Quants, FX Delivery, White Label and Prime solutions). Most notably, we achieved a respectable and enviable presence in Europe, Middle East, Asia and the Carrebeans where we attracted a sophisticated client base, and are already addressing a footprint spanning 60+ countries across the continents.
Since breaking-even and despite the global turmoil affecting our Industry, trading volumes, account openings and deposits have been growing steadily month over month, often at double digit rates (i.e. +389% in number of Live Accounts and +222% in Customer Funds over the last 3 quarters of 2010). We indeed have seen growth in our business beyond what anyone could ever have predicted, which inevitably came with challenges. Working together with both our clients and partners has enabled us to overcome them one at a time and we will continue to do so.
Solution
Our comprehensive solutions are available to a vast array of sophisticated clients and partners via the “Meta Trader 4+”, the “Multi-MAM”, and “FIX API”. Without any exception or differentiation, our clients benefit from Ultra-Low Latency 100% DMA/STP Execution, deep Multi-Bank Liquidity, Smart Order Routing, and Institutional Pricing, all applied to a comprehensive Multi-Asset Class package (i.e. Equities, Indices, Forex, Commodities, Metals and Bonds).Every single one of our Clients’ orders are systematically Straight Through Processed to our Liquidity Providers on a "Fill or Fill" basis (i.e. no requotes) with both positive and negative Slippage enabled (i.e. no broker intervention on price improvement). We also pride ourselves for being able to provide upon Clients’ requests all relevant MiFID compliant Post-Trade Execution Reports presenting Execution Times and naming which Liquidity Provider filled any given order.
Such specifications have been proven to increase Nominal Trading Volumes and Profitability of end-clients overtime, which is specifically what we aim for. Some say, “no one becomes perfect, but some become great”. I can say with confidence our commitment to Transparency, Quality of Service and Reputation is second to none. Myself, as well as everyone at Keynote, aim at stressing integrity and honesty, something many in the Industry may not be able to claim and my commitment is to take personal care of every unlikely yet possible matter that may affect our valued customers.Our Revenue Model is strictly Commission-based, while we are exclusively licensed as a Matched Principal Broker (100% DMA/STP Agency Model). Simply put, these are the two absolute pre-requisites to operate a fully Transparent Trader-Centric Brokerage without any compromises.
Clients’ Experience
We will continue to enhance our clients’ trading experience while reducing their transaction costs and facilitating their overall profitability. Yet, we regrettably have experienced that operating a disruptive business model within an ultra-competitive and aggressive marketplace comes with defies. Indeed, as the ransom of our success, we have already faced unjustified, falsified and defamatory actions against Toplane Holdings Limited undertaken in bad faith as part of a competitor’s strategy to obtain market share from us. This may happen again, and for this reason I shall call every one of our valued customers to post constructive feedback online, hence joining our efforts to limit the negative impact generated by those competitors whom cannot afford to compete fairly against genuine game changers.We at Toplane Holdings Limited have learned that success comes from taking great care of Clients and Partners. For this reason, we shall be fully committed to your success, and I am confident Keynote Brokers will provide levels of Technology, Liquidity, Execution and Support that will exceed your expectations.
It would therefore be our great pleasure to serve you as your broker of choice, and together do business the right way!
With best regards,
Mr. John T. Weinberg
(President & CEO)
